The Elements of a Healthcare Marketing Strategy

Healthcare is becoming even more competitive. According to Deloitte, it’s one of the fastest-growing industries in the United States and globally, and that trend should remain for the foreseeable future. Global healthcare spending is expected to increase annually by 5.4% from 2018-2022, nearly doubling the 2.9% increase from 2013-2017. Several factors are responsible for the… Read more »

The Need to Prioritize Cultural Competence in Healthcare

Certain types of cultural barriers in healthcare have the power to negatively impact outcomes and lead to expensive consequences for health systems. Language barriers, for example, can have devastating effects, as they did when a two-year-old Latina girl had two serious injuries within two months – one of which caused her collarbone to fracture. According… Read more »

How the Principle of Least Interest Applies to Business

In any personal or business relationship, it’s ideal to have two parties who are equally invested in each other. Even if that’s not necessarily the case, both sides should treat other fairly. Unfortunately, things don’t always go as they should. In a dating relationship or during a business negotiation, people can sense weakness and prey… Read more »

Using Cause Marketing to Win Hearts, Minds, and Customers

Consumers today are more than cost-conscious. They’re also socially conscious. Eighty percent of consumers feel companies should do their part to improve the planet. To appeal to these consumers, brands can’t simply offer quality goods and services; they must support good causes and be service-oriented. This desire creates marketing opportunities for savvy brands. According to… Read more »

Why Do People Lie? The Truth about Dishonesty

According to The New York Times, one story about Queen Victoria and Prince Albert involves them challenging their guests to find a common word that isn’t a common thing. Someone responded: “Is it ‘truth’ or ‘honesty’?” Lying is pervasive, according to both seminal research and anecdotal evidence. A 1996 study published in the Journal of… Read more »

How Trustworthy Are Your Memories?

Cognitive research on memory has demonstrated that recollections are not as credible as they’re often assumed to be. Sometimes, an event didn’t happen the way someone remembered it. In other instances, it didn’t happen at all. This psychological phenomenon is known as false memory. It’s an emerging subject that’s particularly relevant to the legal system… Read more »

How to Become a Health Educator

By 2026, the healthcare and social assistance sector is projected to add nearly 4 million jobs, accounting for about one-third of all new jobs, according to the Bureau of Labor Statistics (BLS). The sector’s employment share is expected to increase from 12.2 percent in 2016 to 13.8 percent in 2026. This will make it the… Read more »

Why You Should Become a Geriatric Nurse

Choosing to become a nurse is done out of a deep desire to help people. Nurses strive to deliver safe, quality care honestly and ethically. Americans recognize this, too, as nurses have consistently topped the list of most trusted professions for 16 consecutive years, according to Gallup. Gerontological nursing, more commonly referred to as geriatric… Read more »

Caring for and Dealing with Difficult Patients

Difficult patients can be defined as abusive, drug-seeking, delirious, demanding, angry, manipulative, or sexually explicit. They may frequently “fire” nurses or other healthcare team members. Sometimes, they will even refuse treatment or leave the hospital against medical advice. Whichever way, these patients can make or break you and your job satisfaction. But there are ways… Read more »

How to Overcome Nursing Stress

There are so many rewards to nursing; administering life-saving treatments, caring for and educating patients, and providing emotional support are just some of them. The same parts of the job that are rewarding, though, can be stressful. A study conducted by the American Nurses Association found that many nurses don’t prioritize their mental and emotional… Read more »