How to Become a Health Educator

By 2026, the healthcare and social assistance sector is projected to add nearly 4 million jobs, accounting for about one-third of all new jobs, according to the Bureau of Labor Statistics (BLS). The sector’s employment share is expected to increase from 12.2 percent in 2016 to 13.8 percent in 2026. This will make it the… Read more »

Why You Should Become a Geriatric Nurse

Choosing to become a nurse is done out of a deep desire to help people. Nurses strive to deliver safe, quality care honestly and ethically. Americans recognize this, too, as nurses have consistently topped the list of most trusted professions for 16 consecutive years, according to Gallup. Gerontological nursing, more commonly referred to as geriatric… Read more »

Caring for and Dealing with Difficult Patients

Difficult patients can be defined as abusive, drug-seeking, delirious, demanding, angry, manipulative, or sexually explicit. They may frequently “fire” nurses or other healthcare team members. Sometimes, they will even refuse treatment or leave the hospital against medical advice. Whichever way, these patients can make or break you and your job satisfaction. But there are ways… Read more »

How to Overcome Nursing Stress

There are so many rewards to nursing; administering life-saving treatments, caring for and educating patients, and providing emotional support are just some of them. The same parts of the job that are rewarding, though, can be stressful. A study conducted by the American Nurses Association found that many nurses don’t prioritize their mental and emotional… Read more »

Becoming an Oncology Nurse

As the number of patients with cancer continues to rise, researchers and healthcare providers struggle to find a cure. This year, an estimated 1,735,350 new cases of cancer will be diagnosed in the United States. It is currently the second leading cause of death in America. Based on data from 2013 to 2015, approximately 38.4… Read more »

Career Profile: Chief Information Officer

The chief information officer (CIO) is the most senior technology executive in an organization. Tasked with overseeing information and technology strategies for the company, the CIO takes on a leadership role alongside other C-level executives. Often, the CIO reports to the chief executive officer or, in some cases, the chief financial officer. CIOs exist in… Read more »

What’s the Difference Between Biotech and Biopharma?

Biotechnology is any technology that’s based on biology. Products that use living systems and organisms qualify as biotechnology. For thousands of years, the earliest farmers produced food and bred crops by utilizing a form of biotechnology. Most people, however, associate biotechnology with modern applications. These applications help treat disease, enhance the environment and improve manufacturing… Read more »

Consumer Behavior Theories: Psychoanalytic Theory

The science of marketing developed from other disciplines such as psychology, sociology, social psychology, anthropology and economics. Consumer behavior theories emerged as marketers started applying work to customers’ wants, needs and identities. Sigmund Freud’s 20th century psychoanalytic theory of personality was a major development in the field of psychology. Let’s examine the theory and its… Read more »

Consumer Behavior Theories: Pavlovian Theory

Several consumer behavior theories have emerged as marketers apply findings in fields like psychology and sociology to consumers wants, needs and identities. Some of the most popular examples include psychoanalytic theory and Pavlovian theory. What is the Pavlovian Theory? Overview Pavlovian theory is a learning procedure that involves pairing a stimulus with a conditioned response…. Read more »

Top Consumer Behavior Theories

The science of marketing is increasingly important to success in the modern marketplace. Understanding human behavior — how people think and make decisions — can be illuminating for marketers. Studying consumer behavior can provide professional marketers with the knowledge they need to develop effective communications that motivate people to purchase goods and services. A Brief… Read more »