Career Profile: Chief Information Officer

The chief information officer (CIO) is the most senior technology executive in an organization. Tasked with overseeing information and technology strategies for the company, the CIO takes on a leadership role alongside other C-level executives. Often, the CIO reports to the chief executive officer or, in some cases, the chief financial officer. CIOs exist in… Read more »

What is Biotechnology?

Any technology that is based on biology could be considered biotechnology. Though it may feel like a modern concept, biotechnology has been around for thousands of years. The earliest farmers bred crops and produced food through biotechnology. Today, biotechnology helps treat diseases, expands agricultural capabilities and improves manufacturing processes. What is Biotech? The term “biotechnology” was… Read more »

Illustrated title image for infographic, "Pursuing a Career in Biotechnology."

Pursuing A Career In Biotechnology

Share This Infographic Share on Twitter Share on Facebook Share on Pinterest Embed this Image On Your Site [Transcript] Biotechnology is a field that combines biology and technology to produce new innovations or reimagine existing solutions in our day-to-day lives. From spurring health breakthroughs like vaccines to reducing energy waste in food and beverage packaging,… Read more »

Cool Innovations in Biotechnology (Part 2)

In the first installment of cool innovations in biotechnology, the article examined oil-eating bacteria, the possibility of growing human organs in pigs (or pig organs to be transplanted into humans), advanced biofuel technology and lab-grown meat and plants. Given the technological breakthroughs in biotechnology, there are plenty of additional innovations to examine. Here are some… Read more »

What’s the Difference Between Biotech and Biopharma?

Biotechnology is any technology that’s based on biology. Products that use living systems and organisms qualify as biotechnology. For thousands of years, the earliest farmers produced food and bred crops by utilizing a form of biotechnology. Most people, however, associate biotechnology with modern applications. These applications help treat disease, enhance the environment and improve manufacturing… Read more »

Consumer Behavior Theories: Psychoanalytic Theory

The science of marketing developed from other disciplines such as psychology, sociology, social psychology, anthropology and economics. Consumer behavior theories emerged as marketers started applying work to customers’ wants, needs and identities. Sigmund Freud’s 20th century psychoanalytic theory of personality was a major development in the field of psychology. Let’s examine the theory and its… Read more »

Consumer Behavior Theories: Pavlovian Theory

Several consumer behavior theories have emerged as marketers apply findings in fields like psychology and sociology to consumers wants, needs and identities. Some of the most popular examples include psychoanalytic theory and Pavlovian theory. What is the Pavlovian Theory? Overview Pavlovian theory is a learning procedure that involves pairing a stimulus with a conditioned response…. Read more »

Top Consumer Behavior Theories

The science of marketing is increasingly important to success in the modern marketplace. Understanding human behavior — how people think and make decisions — can be illuminating for marketers. Studying consumer behavior can provide professional marketers with the knowledge they need to develop effective communications that motivate people to purchase goods and services. A Brief… Read more »

6 Process Improvement Tools for Every Business Leader

Organizations and businesses are always looking for ways to become more efficient. One method used by organizations looking for greater efficiency is to rely on process improvement tools. These tools help streamline organizations by offering different ways to organize and measure goals, reduce waste and decrease completion time. One challenge for companies is that different… Read more »

Proven Tips for Nurses in School

You’ve signed up for classes to advance your career, but there’s a lot on your mind. Being a nurse isn’t easy. It takes critical thinking, speed of thought and excellent communication skills. And adding classes on top of your busy schedule can make you feel overburdened. But you don’t have to worry. Here are some… Read more »