Marketing vs Advertising: What’s the Difference?

Successful businesses in every industry engage in marketing and advertising to sell products and services. When it comes to generating profits, a business must offer quality goods and services that are readily available for purchase. Marketing and advertising are vital methods for specifically targeting consumers. Although these two methods both lead to sales, they are… Read more »

5 Entry Level Jobs in Marketing

The need for marketing is crucial in every sector of the economy. Professionals in this field can help companies find new clients, advertise goods and services, and grow their business.  Individuals who aspire to work in the marketing world will find a wide range of available careers. Why Get a Job in Marketing? Marketing jobs… Read more »

What is a Practice Manager?

While every workplace needs to operate smoothly, effective management is especially important for medical service providers. As administrators in private medical offices or public health facilities, practice managers help ensure the efficiency of daily operations. Combining business management, healthcare and administration, this job is a unique and exciting way for medical professionals to become leaders… Read more »

Your Guide to a Career in Healthcare Administration

Jobs in healthcare administration are growing at an incredible rate. According to the Bureau of Labor Statistics, jobs in this field are expected to increase 17 percent by 2024. For individuals with a desire to help others and work at the forefront of this emerging field, numerous career paths are available.   Organizations That Hire… Read more »

What Is Integrated Technology? (Part 2)

The recently renamed online Bachelor of Science in Integrated Technology program at Husson University seeks to help students make connections between the technical skills required of computing professionals and their practical application to the business world. For Husson, the difference between information technology and “integrated technology” lies in the scope of instruction. As Assistant Professor… Read more »

What Is Integrated Technology? (Part 1)

Technology has transformed our world, and new innovations appear at dizzying speed. Since part of Husson University’s mission is to prepare students for careers in current and emerging fields, delivering a degree program that enables students to thrive in the IT industry was a natural fit. A Changing Name for a Changing Field While the… Read more »

34 Tech Terms Every Business Leader Should Know

A full integration of business and technology defines today’s commercial landscape. Successful business leaders know this and seek to understand the technology systems that make it possible for their companies to operate. To improve communication and maximize efficiency, business leaders should acquire at least a basic working vocabulary of computer tech terms. Technology Terms for… Read more »

The Elevator Pitch Example You’ve Always Needed

The ability to cultivate professional contacts is a key competency in the world of business. Enter the “elevator pitch,” a tried-and-true networking tool that is crucial for any successful business leader to master. What Is an Elevator Pitch? Elevator pitches are beneficial because they allow speakers to quickly and succinctly explain to others who they… Read more »

The Mentor and Mentee Relationship

“Mentoring is a brain to pick, an ear to listen, and a push in the right direction.” -John C. Crosby Regardless of whether they are seasoned leaders or entry-level workers, all business professionals can benefit from advice and counsel. Mentor and mentee relationships help individuals, at various stages of their careers, learn, grow and excel… Read more »

Help Your Team Succeed: Mastering the Art of Constructive Feedback

The ability to encourage growth in others is a crucial skill for any manager. While many managers find the practice challenging, constructive feedback is ultimately one of the best competencies a manager can master to improve employee performance. What Is Constructive Feedback? Offering constructive feedback means giving an employee criticism in a way that encourages… Read more »