Consumer Behavior Theories: Pavlovian Theory

Several consumer behavior theories have emerged as marketers apply findings in fields like psychology and sociology to consumers wants, needs and identities. Some of the most popular examples include psychoanalytic theory and Pavlovian theory. What is the Pavlovian Theory? Overview Pavlovian theory is a learning procedure that involves pairing a stimulus with a conditioned response…. Read more »

Top Consumer Behavior Theories

The science of marketing is increasingly important to success in the modern marketplace. Understanding human behavior — how people think and make decisions — can be illuminating for marketers. Studying consumer behavior can provide professional marketers with the knowledge they need to develop effective communications that motivate people to purchase goods and services. A Brief… Read more »

6 Process Improvement Tools for Every Business Leader

Organizations and businesses are always looking for ways to become more efficient. One method used by organizations looking for greater efficiency is to rely on process improvement tools. These tools help streamline organizations by offering different ways to organize and measure goals, reduce waste and decrease completion time. One challenge for companies is that different… Read more »

Proven Tips for Nurses in School

You’ve signed up for classes to advance your career, but there’s a lot on your mind. Being a nurse isn’t easy. It takes critical thinking, speed of thought and excellent communication skills. And adding classes on top of your busy schedule can make you feel overburdened. But you don’t have to worry. Here are some… Read more »

Demanding the Best from New England’s Nurses: Requirements for the RN License

Healthcare professionals interested in obtaining a registered nursing license in New England will find that the States share some common requirements. Connecticut, Maine, Massachusetts, New Hampshire, Rhode Island and Vermont also have some unique stipulations. Some of the differences include education levels, standardized examinations, application fees and on-the-job experience. Maine and New Hampshire are also… Read more »

Cool Innovations in Biotechnology

  Scientists and researchers have made stunning innovations in biotechnology in recent years. Technological breakthroughs have altered the way we live our lives; from bacteria that can eat oil, to cool innovations such as growing human organs in labs, to helping with patient transplants. There have also been advances in biofuel, which can help reduce… Read more »

Biotechnology Careers for Rising Leaders

In the 21st century, we’ve seen the biotechnology industry rapidly grow into one of the largest markets in the world. At its core, biotechnology is technology that uses biological, cellular and biomolecular processes to develop products that improve our lives and planet. Some biotechnological breakthroughs include ethanol, virus vaccines and new pesticides that protect plants… Read more »

Important Challenges the Biopharma Industry Is Trying to Solve

Some of the technological advances in medicine that we enjoy today are thanks to the work of the biopharma industry. Biopharmaceuticals, which are companies that specialize in developing drugs from biological sources using biotechnology, have been on the cutting edge of technological advancements for years. Millions of people across the world have enjoyed the progress… Read more »

Accounting vs. Finance: What’s the Difference?

Commonly confused, accounting and finance exist as two related but distinct fields in business. Understanding the difference between these disciplines can help those considering a business education choose the career path best suited to their interests. Here is a brief overview of accounting and finance. What Is Accounting? Accounting is “the art of recording, classifying,… Read more »

Marketing vs Advertising: What’s the Difference?

Successful businesses in every industry engage in marketing and advertising to sell products and services. When it comes to generating profits, a business must offer quality goods and services that are readily available for purchase. Marketing and advertising are vital methods for specifically targeting consumers. Although these two methods both lead to sales, they are… Read more »