B.S. in Business Administration - Marketing Management Concentration

  • Total Credit Hours: 121-122
  • 12 - 24 months*
  • Tuition: $360 per credit hour**

Program Overview

At Husson University, our programs are designed with you and your career goals in mind. That’s why we offer Bachelor of Science in business administration (BSBA) students the opportunity to bring additional focus to their online degree studies through a marketing management concentration. Our curriculum features field-specific coursework in basic marketing principles, applied research, sales, social media and more. This fully online degree provides graduates with the knowledge and skills they need to bring value to employers immediately. The degree is accredited by the International Assembly for Collegiate Business Education and meets the high standards that are part of Husson’s century-old tradition of educational excellence.

Graduates from this program with a marketing management concentration will be prepared for any number of careers, including market research analyst, brand manager, and marketing specialist.  According to the Bureau of Labor Statistics, the average salary for marketing professionals is between $60,000 – $115,000 annually.

No matter which career path you eventually choose, the BSBA degree with a marketing management concentration from Husson University will give you the real-world skills you need to succeed.

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Admission Requirements

The following is required for admission to undergraduate degree programs:

  • Completed application
  • Graduation from an approved high school or credentials indicating equivalent preparation
  • All previous college transcripts (even if no credit was earned or grades received)
  • ACT or SAT I scores (if applicable)

Applying to Husson University is streamlined and efficient. Our online application guides you through each step of the process. You can also save your partially completed application at any time and finish it later. Husson accepts up to 90 transfer credits.

Your career goals are within reach with Husson University. Apply today to get started.

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Earn your degree today for the industry of tomorrow with Husson Online!

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Course Map

Our Bachelor of Science in Business Administration degree features a fully online marketing management concentration. It includes specialized coursework designed to provide students with relevant knowledge for their chosen career path. The carefully crafted curriculum, which is accredited by the International Assembly for Collegiate Business Education, includes coursework in market research, social media, sales and more.

General Education Courses [49-50 Hours]

BA 302 Business Ethics: 3
BA 321 Marketing Principles: 3
BA 351 Internship: 3
BA 414 Business Strategy: 3
CM 100 Speech: 3
EH 123 Rhetoric and Composition I: 3
EH 124 Rhetoric and Composition II: 3
EH 200 Approaches to Literature: 3
MS 141 Contemporary College Algebra: 4
PY 111 General Psychology: 3


Choose one from the following:
MS 132 Probability & Statistics: 3
MS 232 Finite Mathematics: 3


SC/SL Lab Science Elective: 3-4
Global Elective: 3
Communications Elective: 3
Foreign Culture and Conversation Elective: 3
Fine Arts Elective: 3

Business Courses [45 Hours]

AC 121 Principles of Accounting I: 3
AC 211 Managerial Accounting: 3
BA 101 Introduction to Business: 3
BA 201 Business Law I: 3
BA 202 Business Law II: 3
BA 211 Microeconomics: 3
BA 212 Macroeconomics: 3
BA 310 Organization and Management: 3
BA 311 Human Resource Management: 3
BA 362 Financial Management I: 3
BA 401 Managerial Economics: 3
BA 411 Organizational Behavior: 3
BA 490 International Business: 3
IT 111 Introduction to Microcomputing: 3
Computer Information Systems (IT) Elective: 3

Marketing Management Concentration [27 Hours]

BA 375 Supply Chain Management: 3
BA 422 Sales and Sales Management: 3
BA 421 Integrated Marketing Communications & Advertising: 3
BA 425 Marketing Management: 3
BA 424 Marketing Research: 3
BA 437 International Marketing: 3
BA 326 Consumer Behavior: 3
BA 429 Competitive Intelligence: 3


Choose one of the following:
BA 475 E-Business/E-Commerce: 3
MC 322 Social Media Marketing: 3

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*Based on a full-time student transferring 60-90 credits.

**All rates are subject to change.